Small business owner
ChatGPT Prompts for Small Business Marketing Content
Also searched as: ChatGPT prompts for small business marketing
- Who it is for
- Owners of small businesses (shops, salons, trades, cafés, studios, service firms) who do their own marketing and don't have time to write.
- Outcome
- A month's content plan with ready-to-edit social posts, one email newsletter, and a short website blurb, all in your voice.
Step-by-step prompts
Paste each step into the same chat so the model keeps the earlier context. Then edit before you send.
Step 1
Teach it your business
You're my marketing assistant. About my business: Name and what we do: [business, products/services] Location / service area: [city or online] Customers: [who buys and why] What makes us different: [real reasons customers choose us] This month: [promotions, events, seasonal items, new products] Voice: [e.g. friendly and local, a bit funny, no jargon] Remember this for our whole chat.
Step 2
Plan the month
Make a 4-week content plan with [2-3] posts per week for [Instagram / Facebook / Google Business Profile]. Mix: behind-the-scenes, customer tips, product/service highlights, and [promotion]. Table format: Week | Day | Topic | Post type | Photo idea.
Step 3
Write the posts
Write the posts for week 1. Each under [100] words, with a clear call to action (visit, call, book, reply) and up to 3 relevant hashtags. Give 2 options for each post.
Step 4
Email newsletter
Write a short email newsletter for my customer list about [this month's main news/promotion]. Subject line options (3), under 200 words, one main call to action: [CTA].
Step 5
Website or profile blurb
Write a 60-word "About us" blurb for my website and Google Business Profile that mentions [location] and what makes us different. Plain and specific.
Example of good output
EXAMPLE ONLY. Fictional business. Business: Rosa's Bakery, neighborhood bakery. Post (behind-the-scenes): "5 a.m. and the sourdough is already out of the oven 🍞 Every loaf is shaped by hand, the same way Rosa learned it 20 years ago. Come grab one warm. We open at 7. #[yourtown]bakery #sourdough" Email subject options: "Pumpkin season is here" / "New this week at Rosa's" / "A little something for October"
Tips and pitfalls
- Use your real details. Specifics (your hours, your story, your products) are what make posts stand out from generic AI text.
- Check offers, prices and dates. AI may invent a discount or wrong hours. Never post without checking.
- Batch, then schedule. Write a month in one sitting and use a free scheduler.
- Add your own photos. Real photos of your place and products usually beat stock images.
- Email rules:. only email people who signed up, and include an unsubscribe link (your email tool usually handles this).
Works with
These prompts are plain text, so they work in ChatGPT, Claude, and Gemini. Paste each step into the same chat so the AI keeps the context from earlier steps. Free and paid tiers both work. Paid tiers usually handle longer pasted material better.
FAQ
I'm not a writer. Will this sound like me?
Paste a few things you've written (texts, past posts) in Step 1 and ask it to match your voice.
Which platform should I focus on?
Wherever your customers already are. For local businesses, many owners start with Google Business Profile and one social platform.
Can it reply to customer reviews?
Yes. Paste the review and ask for a short, warm reply. A customer emails playbook is coming.
How much should I edit?
Always read it once out loud. If it doesn't sound like something you'd say, change it.