Copywriter
AI Prompts for Landing Page Copy
Written by PromptsByRole
Start with Step 1See an example
- Who it is for
- Freelance and in-house copywriters who have a client brief and need a first draft of a landing page they can edit, with every claim tied to proof the client actually supplied.
- Outcome
- A page outline in the order a reader makes up their mind, section drafts with headline options, a proof map that links each claim to its source, and a list of gaps to send back to the client before anything goes live.
These prompts are plain text, so they work in whichever AI chat tool you use. Paste each step into the same chat so the AI keeps the context from earlier steps.
Step-by-step prompts
How to use it: replace the words in [brackets] with your details, paste Step 1 into your AI tool and answer any questions it asks, then paste the next steps into the same chat. Read and edit the result before you use it.
Step 1
Load the brief and the proof
I'm writing a landing page for a client. Here's the brief (I've removed anything the client hasn't cleared me to share): - What's being offered: [PRODUCT OR SERVICE, PRICE OR OFFER IF PUBLIC] - Who the page is for: [AUDIENCE AND THE SITUATION THEY'RE IN] - The one action the page should get: [E.G. BOOK A CALL / REQUEST A QUOTE / JOIN THE WAITLIST] - Where visitors arrive from: [E.G. A SPECIFIC AD, AN EMAIL, SEARCH] - Proof the client can back up, numbered: [1. CUSTOMER QUOTE THEY HAVE PERMISSION TO USE, 2. A FIGURE THEY CAN DOCUMENT, 3. A FEATURE, ...] - Claims the client has ruled out or that need legal review: [LIST, OR "NONE GIVEN"] Use only this proof. Never invent testimonials, numbers, awards, guarantees, deadlines or scarcity. Where a claim would need proof I haven't given, write [PROOF NEEDED: what's missing]. Before writing any copy, restate in two sentences who the page is for and what it asks them to do, then list any questions you'd need answered.
Step 2
Outline the page in the reader's order
Outline the page as a list of sections in the order a visitor makes up their mind (for example: hero, the problem, how it works, proof, offer details, objections, final call to action). For each section, give: - the question the visitor has at that point - the one message the section answers it with - the proof items it uses, by number Drop any section that has no message or no proof to support it, and tell me why you dropped it.
Step 3
Write the hero options
Write 5 headline options for the hero section, each from a different angle: the outcome, the problem, a specific detail, who it's for, and how it works. Keep each under [10] words. For each one, name the proof item that backs it, or mark it [PROOF NEEDED]. Then give 2 subheads and 3 button labels that describe the action from Step 1 (not "Submit" or "Learn more").
Step 4
Draft the remaining sections
Using the outline from Step 2 and the headline I picked: [PASTE CHOSEN HEADLINE], draft every section. Write in this voice: [DESCRIBE THE CLIENT'S VOICE OR PASTE A SAMPLE OF THEIR COPY]. Use short paragraphs and plain words, and keep the whole page under [600] words. For the objections section, answer these real hesitations the client hears from prospects: [PASTE OBJECTIONS]. Label each section so I can move them around.
Step 5
Check every claim and list the gaps
Make a table of every claim on the page: Claim | Section | Proof item number, or "none". Rewrite or remove each claim with "none". Flag every use of words like "guaranteed", "best", "#1", "only", "proven" or "risk-free" unless a proof item supports it. Then list every [PROOF NEEDED] item as a short question I can send the client, and list anything that should go to the client's legal or compliance reviewer before launch.
Example of good output
Illustrative example, fictional business and copy; not real model output:
Brief: An online booking tool for independent dog groomers. Proof: 1. a groomer's quote, used with permission: "I stopped answering booking texts at 10 p.m." 2. Clients can rebook from a reminder text. 3. Demos take 15 minutes, by video.
Headline options:
- "Let clients rebook from a reminder text" | Backed by: item 2
- "Stop answering booking texts at 10 p.m." | Backed by: item 1
- "Fewer no-shows for groomers" | [PROOF NEEDED: does the client have no-show figures they can document?]
Button label: "Book a 15-minute demo" | Backed by: item 3
Question for the client: "Do you have no-show figures you can share and stand behind? If not, we'll cut that headline."
Tips and pitfalls
- Collect proof before you write. A page built on vague claims can end up rewritten once the client's legal or brand reviewer sees it. Ask for quotes, permissions and documented figures up front.
- One page, one action. If the brief has two goals, write two pages or pick one with the client. Mixed calls to action make every section harder to write.
- Match the page to where visitors come from. Paste the ad or email that sends traffic here, so the hero keeps the promise the visitor clicked on.
- Edit hard. Treat the draft as raw material. Read it aloud, cut lines that could sit on any company's page, and put the client's own phrases back in.
- Share only what you're cleared to share. Use an AI tool your client allows, and leave out unreleased product details, private pricing and anything under a confidentiality agreement.
FAQ
How is this different from the marketing manager ad copy playbook?
Ad copy writes short headlines and body text for ads. This playbook builds the whole page those ads send people to. Paste the ad into Step 1 so the two match.
Can I use it to rewrite an existing landing page?
Yes. Paste the current page text into Step 1 and label it "current page". Step 2 will show which sections lack a clear message or proof, so you can see what to keep and what to replace.
Can the AI tell me which headline will work best?
No. It can't predict how real visitors will respond. Choose with the client, or test two headlines with real traffic if the client can run a test.