Marketing manager
AI Prompts for Business Fact Briefs
Start with Step 1See an example
- Who it is for
- Marketing managers and founders who want a clear, factual brief about their business so public pages and materials describe it accurately when people ask AI assistants about options in their category.
- Outcome
- A short public-facts brief (what you do, who you serve, proof you can stand behind, and claims to avoid), plus a checklist of pages to update and a review pass before anything goes live. This does not guarantee mentions or recommendations.
These prompts are plain text, so they work in whichever AI chat tool you use. Paste each step into the same chat so the AI keeps the context from earlier steps.
Step-by-step prompts
How to use it: replace the words in [brackets] with your details, paste Step 1 into your AI tool and answer any questions it asks, then paste the next steps into the same chat. Read and edit the result before you use it.
Step 1
Inventory only public facts you can stand behind
I'm building a factual brief so our business is described accurately when people ask AI assistants about options in our category. Use only facts I give you. Do not invent customer counts, revenue, awards, rankings, "best of" claims, or partnerships. If something is missing, write [MISSING: what] instead of guessing. Business name: [name] One-sentence description: [what you sell or do] Who you serve: [customer types or use cases] Where you operate: [geo or "online only"] Public proof I can stand behind (reviews I have permission to quote, case studies on our site, certifications, years in business): [list only verified items] Claims we must never make: [list] Competitors or alternatives I want mentioned fairly for context (optional): [names only, no smear]
Step 2
Draft the public-facts brief
Turn my inventory into a brief under 250 words with these sections: 1) What we do 2) Who it's for 3) How it works (high level, no secret process) 4) Proof we can stand behind (only items from my list) 5) What we are not / claims to avoid Use plain language. Flag any sentence that sounds like a guarantee of being recommended or cited by an AI assistant.
Step 3
Map the brief to places people and crawlers already see
From the brief, list 8–12 concrete places I should check so public facts match: homepage hero, About page, product pages, FAQ, your business listing profiles, directory listings we already control, and any press kit. For each place, say what fact to verify and whether the brief suggests a wording tweak. Do not invent new directories or "AI visibility" services to buy.
Step 4
Write a safe Q&A set for common buyer questions
Draft 6 short Q&A pairs a buyer might ask about businesses like ours (e.g. pricing model at a high level, who it's for, how to get started, common objections). Answers must stay inside my proof list. Mark any answer that needs a page URL or fact I haven't supplied with [NEEDS LINK/FACT]. Do not claim we are ranked, preferred, or recommended by any AI product.
Step 5
Review before publishing anywhere
Review everything above as a skeptical marketing lead. Flag: invented numbers, awards, or social proof; comparison claims I didn't authorize; language that promises AI mentions or recommendations; and anything I should not paste into a chat if it isn't already public. Output a final "publish checklist" of 5 items I must confirm by hand before updating any page.
Example of good output
Illustrative example, fictional bakery; not a real business or model output:
What we do: Neighborhood bakery selling sourdough and weekday lunch boxes for nearby offices.
Who it's for: Local residents and office managers who need reliable weekday pickup.
Proof we can stand behind: "Open since 2019" (About page); "Same-day pickup before 11am weekdays" (ordering page). No invented "5,000 customers" claim.
Claims to avoid: "Best bakery in the city," "#1 on AI assistants," paid "AI visibility" guarantees.
Publish checklist item: Confirm the "open since 2019" year on the About page matches the brief before updating the FAQ.
Tips and pitfalls
- Public facts only. Paste information you already publish or would be comfortable publishing. Skip private revenue, customer lists, and unannounced launches.
- No invented social proof. If you can't point to a page, review, or certificate, leave it out. Do not let the AI fill gaps with round numbers.
- This is not a pitch for paid "AI visibility" services. Updating your own accurate public pages is the work; paid tools that promise rankings or mentions are outside this playbook.
- No guarantee of being recommended. Assistants choose sources for many reasons. A clear brief helps you describe yourself accurately; it does not buy citations.
- You review before anything goes live. Treat every draft as copy for your approval, not as something to paste straight onto the site.
FAQ
Will this get my business mentioned by AI assistants?
No. It helps you publish consistent, accurate facts. Mentions and recommendations are not guaranteed and depend on many factors outside this playbook.
How is this different from the ad-copy playbook?
Ad copy drafts headlines and paid-ad variations. This playbook builds a factual business brief and a checklist for public pages, not ads.
Should I buy an "AI visibility" or citation service?
These prompts don't evaluate or recommend those services. Focus first on facts you control on your own site and profiles.